EMPOWERING REALTORS, FUELING YOUR LEADS
SOLO SUCCESS, YOUR WAY FORWARD
We are committed to helping you generate, manage, and nurture your own leads, so you can have full control on how much money you will be making.
DIGITAL PRODUCTS
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Sale
SELLER'S GUIDE
Regular price $149.00 USDRegular priceUnit price / per$249.00 USDSale price $149.00 USDSale -
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FSBO GUIDE
Regular price $299.00 USDRegular priceUnit price / per$499.00 USDSale price $299.00 USDSale -
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EXPIRED GUIDE
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PHYSICAL PRODUCTS
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Bulldog Ornament Wine Glass Holder, Multifunctional Cool Home Decoration
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Luxury Bear Wine Rack Decoration, Multifunctional Cool Home Decoration
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Personalized Carving Logo Ball Point Pen
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New Home New Adventure Keychain
Regular price $4.99 USDRegular priceUnit price / per
How Much do Most Real Estate Professionals Spend on Online Lead Generation?
You Might Be Surprised. Most real estate professionals spend more than $500 a month on lead generation. The majority spend between $500 and $1000, while some (more than 10%) spend more than $10,000 a month.
The National Association of Realtors® (NAR) estimates that the average real estate lead conversion rate is 0.4%-1.2%.
That means for every $1,000.00 you spend on online lead generation, you’ll make between 4 to 12 dollars. So it’s safe to say that you are essentially borrowing money not making it.
Why not build your own system to generate leads as opposed to depending on someone else (i.e Zillow, realtor.com) to determine your income?
News You Can Use
The National Association of Realtors announced a settlement in the Sitzer-Burnett class action case
Financial Terms:
$418 million total settlement amount. This sum will be paid as follows: $5 million upon preliminary approval of the settlement agreement; $197 million within 90 days of final approval of the settlement agreement; $72 million within one year of the approval of the settlement agreement; and $72 million within two years of approval of the settlement agreement. NAR issued a statement indicating that annual dues would not increase as a result of the settlement terms.
Amended Business Practices and Changes:
No prohibition on the offering of cooperative compensation by sellers/listing brokers to buyer representatives. However, offers of cooperative compensation will not be permitted to be facilitated through MLSs. Brokers may offer cooperative compensation through their own websites - and presumably other means / broker-to-broker.
Sellers may indicate in the Notes/Comment section of the MLS a willingness to provide a financial concession of specified sums that a buyer may apply toward a myriad of costs, including their buyer representation costs (of note, this Notes/Comment section cannot be used as a "workaround" for the prior cooperative commission data field).
Agents must use some form of an agreement when working with a buyer (more analysis will be needed on this point due to State law and other regulatory issues).
NAR announced these changes will go into effect mid-July 2024.
Settled/Released Parties:
- The parties released in the settlement include: the National Association of Realtors, State and Local Association of Realtors, Association-Owned MLSs, Real Estate Brokerages with closed annual real estate sales volume of less than $2 Billion based on 2023 Real Trends reporting (essentially smaller brokerages are released).
- Mid-Size to Larger brokerages (those with 2023 Sales Volume in excess of $2 Billion) are not included in the settlement. Individual real estate agents were also included in the release.
- HomeServices' agents were not included in the release; this is presumably due to the ongoing involvement in the Sitzer-Burnett case. It is important to note that no agents of HomeServices were included as named defendants in the Sitzer-Burnett case.
- While HomeServices remains the single defendant in the Sitzer-Burnett and Moehrl cases, the numerous other copycat cases naming most of the other national brokerages remain ongoing as well.